VFRESHERS

Marketing Analytics Careers in India at Gurgaon – Make My Trip

Job Title : Marketing Analytics

About Company :
MakeMyTrip.com, the one-stop travel website offering instant bookings has changed the way travel is bought in India . The number one travel e-commerce website in India , MakeMyTrip.com has brought a revolution in the travel market by shifting the power of information and decision- making from the travel agent to the customer.

Company name : MakeMyTrip (India) Pvt. Ltd.

Experience : 1 – 3 Years

Job Location: Gurgaon

Education: B.Sc – Any Specialization, Computers, Electronics,B.Tech/B.E. – Any Specialization, Computers, Electrical, Electronics/Telecomunication,BCA

Job Description :

• The incumbent will be responsible for taking ownership of all reporting of web analytics data including ongoing dashboards as well as one time data extraction requests. The reporting would span across several business functions including Marketing, Product, and Technology etc.
• Constantly monitor the hygiene of web data and work in close connection with development and quality teams (bug cycle, code review etc.) to maintain it. This would require ensuring the correct measurement of metrics as well as correct reporting of it.
• Write code for automation of uploads and downloads from Omniture. Manage user administration for Omniture and set up privacy levels for data.
• Research and Development: Get involved in development of algorithms for various advanced analytics functions and then independently develop applications for the same. These projects would need one to pull data from difference sources and would need constant efforts for enhancement in accuracy / optimization of the results.
• The incumbent will also be responsible for inventory projections, call center projections & mathematical optimization of online spends

Desired :

• Bachelors’ degree in IT/CS/Engineering from top engineering colleges of the country
• Min 1 yr of experience working on website analytics tool
• Experience particularly with Omniture SiteCatalyst is a plus
• Proficiency in MS Excel
• Proficient in writing macros and knowledge of visual basic is a must
• Knowledge of other programming languages is a plus
• Knowledge of a query language is desirable
• Experience with managing large volumes of data is an advantage
• Good understanding of graphs, charts and various other data visualizations

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