VFRESHERS

Marketing is a commercial activity that increases the selling of the product or enhancing the business by using various techniques and strategies to get established in the market globally. Sales and marketing are like two faces of the same coin. They both operate in a completely different manner, but they aim at profit to the company. Marketing is also concerned with business development operations and production activities to its customers and clients. It has also led to emergence of various other areas like distribution, advertising and sales departments.

Marketing is an essential and most required department of all industries. Therefore pursuing a career in this field is supposed to be the right choice for people who have fair knowledge on marketing methods to attract number of customers towards its business. People with academic qualifications in Marketing subjects are likely to be preferred by many companies to promote their products and business. Therefore this happens to be the most lucrative and profitable field to dynamic and enthusiastic marketing executives in this fast moving business world.

Graduates can attain Master’s degree in Marketing after they have completed graduation course in commerce, arts or science depending on the field they choose. Some of the job positions offered in marketing field can be listed as below:

• Marketing Assistants
• Marketing Executives
• Marketing Representatives
• Business Development Managers
• Public Relations Officers
• Publicity Executives

and many more which involves highly creative and analytical elements in promoting their business.

There are many types of marketing that are used by companies to enhance their product like direct marketing, telemarketing, viral marketing, wholesale marketing, public and social media marketing, promotional product marketing, strategic marketing etc. in which the marketing representatives must be well-versed in a particular type of marketing methods that is adopted by the company. Pursuing sales career after finishing the graduation course may be very helpful to prosper in marketing area as that forms the basis of marketing strategies.

Marketing is a rewarding field that offers many challenges every day and it is all about building a good business relationship with customers and clients. Private, public sector and government organizations are now recruiting large number of marketing executives to focus on customer related activities that help them to easily deliver the services to people.

There are many job tasks that are expected from representatives and executives within this field such as organizing special occasions, fund raising through sales and donations, reporting, market research and customer relationship developments which has invited many aspiring individuals without prior experience in this field.

Pay structures & Salary in this unique field is mainly dependent on technical and communication skills that thrive the company towards profit and gain. Job opportunities awaiting these marketing executives and representatives are high and has increased variably in large percentages recently.

In India, Marketing Managers are expected to get a salary package of Rs.2,00,000-5,00,000 per annum with 1-3 years of experience in marketing field depending on the employer and the locality in which the company is situated in.